Telegraph: Laddish Lynx has gone transgender – but is Mainstream Man ready?

The Telegraph wrote about the new Lynx campaign: "Laddish Lynx has gone transgender – but is Mainstream Man ready?" calling it a "spectacular branding U-turn".

Adds advertising guru Åsk Wäppling: “They are probably looking for fawning press about how brave this poster is. This is, confusingly, a man’s scent but for ungendered people”.

For the record, I never said that my title was "guru", and spent more time elborating on unisex scents.