Tecate Light - Changes - ver A /ver B (2009) 0:30 (USA)

Advertising agency Adrenalina/NY tapped the talents of Director Steve Ramser and Outside Editor Jeff Ferruzzo to complete the latest commercial campaign for Tecate Light. The fully-loaded spots (two :30 versions) illustrate Tecate's take on "change," highlighting their bold twist on marketing "cerveza."

The first spot enumerates Tecate's impact on "change," featuring triumphant footage of boxing champion Oscar De La Hoya and his contemporaries as he "celebrates bold change" dating back to earlier victories. Dancing hydraulic cars follow and not to mention the unveiling of "Chupacabra." The second spot flows similarly including action-packed clips of pro wrestler Rey Mysterio, followed by a vicious Chihuahua with the bark of a Rottweiler. The commercial concludes with a signature Tecate fashion statement, as a man who has traded in his Versace Tee for a Versanchez tee.

Client: Heineken/Tecate Light
Airdate: May 2009
Spot Titles: "Changes A" :30, "Changes B" :30

Advertising Agency: Adrenalina/NY
President & Managing Partner: Manuel Wernicky
Brand Management: Yonathan Bendesky
Creative Director: Victor Zeiris
Producer: Jose Escobar

Production Company: Carbo Films
Director: Steve Ramser
DP: Federico Barbabosa
Executive Producer: Javier
Producer: Carol Cohen

Editorial Company: Outside/NY
Editor: Jeff Ferruzzo
Cutting Assistant: Alison Mao
Assistant Editor: Erik Emond
Executive Producer: Sila Soyer

Postproduction Company: Outside/NY
Colorist: Marc Ripper

Visual Effects Company: Outside/NY
Flame: Aniello Zampella
Graphics: Riccardo Sinti

Audio Post Company: Audio Engine/NY
Original Music Piece from Fobia
Title: " Revolución sin Manos"

Sound Design Company: Outside/NY
Sound Designer: Brett Fuchs