Target - Goodbye / Hello - Beatles Ad Mania? (2007)

Target has a new spot out that uses a version of "Hello Goodbye" by the Beatles, which is causing some chatter about the commercial use of the song. On the screen "Goodbye" becomes "Goodbuy".

In other Beatles/advertising news, MacDailyNews is reporting that Apple has bought air time during the Super Bowl which "rumor says they'll use to announce an three-month exclusive deal to electronically distribute some Beatles music via the iTunes Store." The rumor comes from Carl Howe, who thinks there may be more to the spot than just the announcement of the Beatles deal.

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