Shopping for electronics isn't generally considered a walk in the park, but "Anthem" sets out to change that. The first of several Target spots directed by BRAND NEW SCHOOL, it places a live action guy in a pop-up world, where flat screens and mp3 players grow on trees, printers form fountains, and cell phones spin like windmills. And the right choice is only a cool gust of wind away. The spot concludes with the tagline, "Simply what matters."
Production Company: Brand New School
Director: Ben Go & Megan McGinley
DP: Bryan Newman
CD(s): Jonathan Notaro, Jens Gehlhaar
EP(s): Jennifer Sofio, Dan Sormani
Live Action Producer: David Wolfson
Creative Manager: Jason Langer
Creative Director: Phyllis Aragaki
CW: Travis Robertson
AD: Jon Baugh
Producer: Lisa Johnson
Editor: Rob Auten
Post Production: Brand New School
Lead Designer(s): Megan McGinley, Ben Go, Robert Bisi, Vinh Chung
CG Animator(s): Robert Bisi, Vihn Chung, John Sadler, Robin Kim
Compositor: Taekyu Kim
Flame Artist: Philip Ineno
Producer: Darren Jaffe
Photographer: Ian Brook
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