Take the empty bucket challenge

With more than 2.4 million videos uploaded, the ice bucket challenge has been a global success. While the cause is noble, not everyone is thrilled about the water waste. Especially in Brazil where water can be a precious resource that not everyone has access to.

Brazilian agency NBS and the NGO OndAzul, founded by Brazilian icon Gilberto Gil created the empty bucket movement in response. On the Empty Bucket website created by NBS, people can share videos dumping empty buckets over their heads and find the bank accounts to support ALS Association, responsible for ALS researches.

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Title: Empty Bucket
Client: OndAzul
Product: Institutional
Advertising Agency: NBS
Creative VP: André Lima
National Creative Director: Carlos André Eyer
Creative Director: Eduardo Almeida, Carlos André Eyer and André Lima
Creative: Bob Ferraz, João Resende and Luiz Cesar Faria
Account: Claudia Horta, Marina Gouvêa and Larissa Ximenes
Planners: Paula Lagrotta and Joelma Valverde
Media: Fátima Rendeiro, Leonardo Carrilho and Priscilla Menezes
Project Team: Teca Vilaça, Miguel Pacheco, Bruno Chaves and Rodrigo Castro
PR: Marilena Senra
Producer: Andréa Metzker
Client’s approval: Tatiana Wehb