Gillette goes after the guys who buy Axe by... well... pretty much doing the same thing Axe does.
Ad agency: Arnold Worldwide, Boston
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
I dig the warning text... But copying the LYNX/AXE startegy is terribly lame.
- reply
PermalinkI agree completely! It's very pathetic. Someone must have slept through all their Advertising 101 classes.
- reply
PermalinkThey even kinda look like Axe packaging. I wonder when the lawsuit is gonna drop.
Axe... Tag... both three letters long. I guess they're not exactly going after the polysyllabic male demo, eh?
- reply
Permalinki don't agree so much cuz i am the guy i just hope some of the stiffs on network start to let them show it during prime time jannet jackson is costing me a lot of cash
km -
- reply
PermalinkThe warning is great, the rest is so lame and over acted. I bet the product manager is very happy. However, we're not!
- reply
PermalinkA lamer. It would have been better if the mom was ugly... But the warning is well alright - not as an idea but in the handling.
- reply
PermalinkThe commercial would have been better if the girl came down and reacted to her mother flirting with her boyfriend. No wonder Gillette discontinued this, this is super pedophilic.
- reply
Permalink