FCB Impact Johannesburg has created a unique point of purchase for Koo Strawberry Jam by turning the plastic bread tag into a piece of bread smothered with jam. Check out the campaign inside.
Advertising Agency: FCB Impact, Johannesburg, South Africa
Creative Director: Marthinus Duckitt
Art Director: Nelia Bezuidenhout
Copywriter: Pippa Capstick
Released: February 2007
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It's been a really long time since I said "now there's a media-idea I wish I had thought of." Really glad to be able to say that again, getting a little tired of the 'new' ideas that really aren't. This is clever.
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