There go those Vikings again. Rummaging. Pillaging. Madeline Smith is prepared though, as she has washed her hair.
Trivia: there is actually a bit of truth to this advert. "Lördag" which means Saturday comes from old Norse for "lather" and "wash", as Vikings had a bath every week on Saturdays, washing their hair and all. A lot of other people actually didn't wash that frequently at that time, so the ladies apparently didn't protest too much.
Ad Agency: Collett Dickenson Pearce & Partners (CDP)
Principal talent: Madeline Smith
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