In one of those rare examples of an ad that actually uses the celebs' celebrity 'right', rather than just using a celeb to do a pitch, a commercial for Heineken will be aired during the super bowl which stars Brad Pitt.
The Hollywood heartthrob is going about his business buying a six-pack of Heineken when he's spotted by paparazzi who chase him through the streets. Turns out all they are really after is Pitts beer.
NYPost article.
The ad, which will air Super Bowl Sunday, shows Pitt buying a six-pack of Heineken and being chased through the streets by paparazzi - who are really after the beer.
Update: The ad : Heineken - Brad Pitt - Paparazzi - (2005) 0:60 (USA)src="adland.tv/eineken-brad-pitt-paparazzi-2005-060-usa">The ad : Heineken - Brad Pitt - Paparazzi - (2005) 0:60 (USA)
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Pre bowl hype seems to have overpromissed: the Heineken - Brad Pitt - Paparazzi ad is just a bunch of paparazzi chasing Pitt - not the beer.
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