Suntory Red - campaign 1968, print, Japan

Picking up where the Suntory collage campaign left off, these ads in 1968 have no photos with the illustrations, instead, a little red man drives the concept.

They did keep the surreal and trippy poetic imagery though, here a red man with a key sits inside a man's hat, having apparently padlocked his mouth shut. Below that the Suntory Red man comes out of a water tap, in a daring use of white space in an ad.