At the beginning of April Subway launched two different ad campaigns. One features John Lovitz in an attempt to bring their subs onto table tops at dinnertime. The ads were created by MMB, Boston. To go along with it, there's Subway Dinner Theatre where you can see the ads as well as watch and submit your own videos. I find it a bit odd they went with John Lovitz. Maybe they were looking for the D-list actor rate.
The other campaign was created by Source Communications, NJ and features USC running back and Heisman Trophy winner, Reggie Bush. A website Subway Fresh Buzz, goes along with that campaign as well, where you can check out daily posts in his blog, either the video or text. The site claims that it's the "website where you get the buzz on all the fresh faces, news and more — is coming soon. New blogs everyday!" Although it's been up for a almost a month with only one person blogging. Perhaps they meant new posts to the blog every day? Hard to tell. Anyhoo, read on to see the TV spots for both campaigns.
John Lovitz:
Reggie Bush:
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I actually really like Jon Lovitz, and those ads are not bad. They made me hungry. When casting for a movie critic/presenter character, who better than the voice of The Critic?
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