Join copywriter, Ray Del Savio, in the effort to convince Merriam-Webster's Collegiate Dictionary to add CONCEPT, as a verb (ie: concepting, to concept, concepted), to their upcoming edition. Currently the annual only recognizes CONCEPT in noun and adj. form. By doing so, this will better reflect what we, as creatives, do on a daily basis.
Please take a moment and visit the site below to learn more. When you're there be sure to click on the link, Verb4Concept Online Petition, and add your name to the growing list.
It will take word of mouth and help from fellow creatives to achieve this initiative, so your support is important.
Thank You.
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why?
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PermalinkShame that he's not replying to you. In other news, this crusade has just reached adcritic's email alert May 12, 2006.
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PermalinkDude I totally hear you. We want some official recognition of the results of our concerted efforts to mangle the perfectly serviceable English language and we want it now!
Pending "concepting" being accepted, can I suggest we all start using "ideate" and "imagineer", as elegant alternatives? Then we can start a campaign for them too.
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