Rethink Vancouver created this little "performance art" stunt for Stihl professional chainsaws:
First they put a coupon and an actual chainsaw on a billboard.
After a few of weeks a guy showed up one morning, cut out the giant coupon with the chainsaw, and left with it. The board then stayed up with a big hole in it.
Agency:Rethink Communications, Vancouver
Ian Grais (Creative Director)
Chris Staples (Creative Director)
Katie Ainsworth (Copywriter)
David de Haas (Art Director)
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
So no-one tried to steal the chainsaw, then?
- reply
PermalinkApparently not. Odd that. It can't be that hard to climb a billboard but maybe it's not worth a chainsaw to do it. (I'll assume everyone thought it was a dummy chainsaw)
- reply
PermalinkIt could have been a dummy. How many witnesses saw the guy take the actual chainsaw from the billboard and start it up?
- reply
PermalinkAre you suggesting that people might fake adverts?
Tsk!
- reply
Permalink