State Street Global Advisors - "Buried Treasure" (2009) :30 USA

The financial markets plummeted last year. So we had a choice: tell the world how horrible is was or tell them what to do next. We decided to take the constructive approach. Investors like SPDR ETFs because they’re more precise than other investments. To highlight the benefits of precision, this commercial shows the imprecise way a boy dog tries to find the perfect gift for a girl dog. Over the course of the spot, he offers her a soccer ball, a stuffed animal, a baseball glove, a slipper and a squeeze toy. But she won’t give him the time of day. It is only when he finds the precise thing she wants a ratty, old, dog bone that she accepts the gift.

Art Director: Bill Schwab
Copywriter: David Bernstein
Executive Creative Director: David Bernstein
Producer: Bob Samuel
Director: Tom & Charlie Guard

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 5 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.