Starbucks is trying to not get into the jolly spirit too much, they have created a film complete with a miracle, and an evil santa at The red Cup.com.
[via BrandAutopsy]
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hmmm - if WK portland and starbucks think this is going to work as part of a viral campaign they are nuts... just shows that they understand traditional media production, but don't really get the web... they should take a lesson or two from their cohorts in the UK...
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PermalinkExactly... Am I supposed to care if this story continues? The evil santa coffee theif just wasn't that funny.
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PermalinkThe agency was actually Creature, Seattle. Directed by Eric King of Headquarters. Peece.
kvl
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Permalinkso i heard -
does anyone know if they are still doing the integrated ascpects in NYC (snowmen and redcups in taxis etc)???
that could potentially redeem the viral aspects, although i'm not sure how successfully...
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PermalinkDoes one get free Startbucks for life if one finds the "right" red cup or something?
startbucks, hehe a slip of the key but that suits'em.
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PermalinkTo answer the question at the end- no, I wasn't expecting doves, just something good.
I suppose it wouldn't be too bad as a TV spot, but as a "viral" it's lame. *yawn*
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PermalinkDoes it do different lines at the end? When I first viewed it, it read something like "watch out fr evil santa". Now it read "The almost miracle on 135th street". That sits it even worse since San Fran actually names it's streets.
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Permalinksorry, suits it - I really should use the preview button before I post.
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PermalinkBostonChannel says
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