Stanton Optical - The Line Up - (2018) :30 (USA)

Stanton Optical is taking on the ridiculously overpriced world of designer eyeglasses in their newest campaign, “Designer Looks Without the Drama.” Created by Boulder, Colorado-based creative agency Grenadier, the campaign pokes fun at the cartel-like optical industry and absurdly overpaid frame designers.

In the spots, we are introduced to the world of Macula, an infamous megalomaniacal designer of haute couture eyewear who throws childlike tantrums and treats his taxidermied dog better than his staff—he is the embodiment of the old regime.

Stanton Optical
Daniel Stanton, Chief Executive Officer
Salena Youngman, Director of Marketing

Grenadier
Partner/Creative Directors - Wade Paschall & Randy Rogers
Senior Art Director - Quinn Lindgren
Senior Copywriter - Will Patterson
Director of Creative Production - Anh Truong
Senior Agency Producer - Chris Webb
Partner/Managing Director - Jeff Graham
Account Lead: - Eric Forsyth
Account Supervisor - Malory Toscano
Strategy Director - Peri Shaplow

Production company - Community Films
Director - Clay Williams
Director of Photography - Chris Soos
Executive Producer - Lizzie Schwartz & Carl Swan
Line Producer - Laura Heflin
Still Photographer - Aleks Kocev

Post Production Company - Ming Studios
Editor - Bryce Harvey
Assistant Editor - Nathan Moses
Director of Post Production - Lennon Barnica

Online & Color - Timber
Creative Directors/Partners - Jonah Hall & Kevin Lau
Executive Producer - Sabrina Elizondo
Colorist - Miles Kinghorn
Flame Artists - Brian Shneider, Chris DeCristo
Flame Assists - Brandon Harden, Brack Hightchew
Producer - Jillian Lynes

Music & Sound Design - Coupe Studios
Producer - Aaron Lasko
Audio Mixer - Greg McRae
Music Supervisor - Aaron Garrison
Casting Director - Libby Clearfield