They are miraculous postseason moments, embedded forever in baseball lore: Carlton Fisk sends the 1975 World Series to game seven with a monstrous 12th inning home run; a battered Kirk Gibson wins the opening game of the ’88 Fall Classic with a pinch-hit bomb in the bottom of the ninth; Derek Jeter makes his surreal and legendary defensive flip to take out the A’s in a 2001 playoff game.
jumP’s David Trachtenberg collects them all in a spectacular campaign for Major League Baseball benefitting Stand Up To Cancer, merging these moments with @radical.media Director Andrew Becker’s lively footage of Steve Carell and other celebrities reacting to each play with the energy of manic sports fans. The six spots draw a connection between the belief in miracles on the playing field and a shared vision of ending cancer. Each spot ends with a call to action – to join these celebrities and Major League Baseball in the battle against cancer.
Spot Titles: Baseball Believes - Gibson (Featured), Jeter, Fisk, Mays
Airdate: September, 2012
Client: Major League Baseball and Stand Up To Cancer
Producer: Bedonna Smith
Agency: Switzerland
CD / Copywriter: Janet Champ
CD / Art Director: Rick McQuiston
Producer: Derek Ruddy
Production Company: @radical.media
Director: Andrew Becker
DP: Tom Krueger
EP: Donna Portar
Producer: Tyler Boylan
Editorial: jumP
Editor: David Trachtenberg
EP: Betsy Beale
Post: Outpost Digital
Producer: Tita Poe
Original Music by Beta Petrol
Sound Design: Particle
Mix: PLAY
Mixer: John Bolen
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