Bravo Spirit Airlines. Acquiring it's 69th plane seemed like a great time for a copywanker to cram in (geddit) as many sex puns as possible for a promotion for $69 dollar plane fares. The easily offended (I.E. half of America, and 95% of people on Twitter) are outraged at the stupid promo and all of that earned media is something Spirit couldn't have bought if they tried, so it's a win for Spirit.
Until people read the fine print, add in the baggage fees and hidden taxes and limitations and realize 69 isn't as fun as it sounded and like most airlines, it's a one way screwing.
Client: Spirit Airlines
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