November 9th, today, is World Orphans Day. 153 Million are orphaned around the world. SOS Children's Villages provides care and love and protection for children. It's an interesting and perhaps a bit polarizing tactic to celebrate not having a mom but if it grabs attention and gets people thinking about the children who are orphaned, than maybe it'll make an impact. It's certainly a departure from the usual "for the price of one latte a day you can save a child," message that you usually hear. My issue with it is the same as all online videos. It takes so long to get to the point there's a danger that you'll lose the audience before they get to the message.
Either way you should visit SOS Children's Villages to learn more.
Client: SOS Children's Villages
Agency: TBWA\RAAD Dubai
CCO: Walid Kanaan
Creative Director: Manuel Bordé
Concept/Copywriter: Alberto Triana, Manuel Bordé
Art Director: Dany Njeim
Group Account Director: Saad Gharzeddine
Account Manager: Thalia De Sa
Planning: Elliot Bastien, Ali Marashi
Head of Production: Rouba Asmar
Agency Producer: Jihane Ghostine
Production company: The Talkies
Director: Jad Eid
Executive Producer: Jihad Nehme
Producer: Sara Touma
DOP: Toufic Tabbal
Music composer: Hani Siblini
Account Manager DAN: Mohammad Khan
Associate Creative Direction DAN: Alex Pineda
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