Alongside this commercial (which is a few baked into one) there's also Playface.jp with lots more images of people putting on their best "O-faces". This fall a bus will be touring Japan to capture even more playfaces as it allows people to come play a game as long as they don't mind being filmed while doing it.
Client: Sony Computer Entertainment Inc.
Campaign: PS3 Playface
Agency: Wieden+Kennedy Tokyo
Executive Creative Director: Sumiko Sato
Creative Director: +cruz
Art Director: Shane Lester, +cruz
Copywriter: Andrew Miller, Hiroshi Kuyama
Agency Producer: Kenji Tanaka, San Takashima
Production Company: Partizan Darkroom, London
Director: Timothy Saccenti
Producer: Russell Curtis
Production Service Company: Camp Kaz, Tokyo
Editorial Company: Cut + Run
Editor: Dayn Williams
Colorist: Stefan Sonnenfeld/Company 3
Flame: Alex Brodie/Digital Garden
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