Slim Jim "Goat Sticks" (2014) :30 (USA)

Sorry, ad agency, desperately trying to connect with hipster crowd. "Meat Sticks," is a disgusting phrase. Your repetitive use of the word does not help, nor does a gratuitous appearance of a goat. And then using the phrase "goat sticks," on top of it, no less. Following up "meat sticks," with "goat sticks," makes me think the "meat sticks" or made of "goat shit." Thanks a lot.

Client: Slim Jim (ConAgra Foods)
SVP – Content Creation, ConAgra Foods: Dave Linne
Director – Content Creation, ConAgra Foods: Patrick Brennan

Agency: DDB California
GCD: Travis Parr
Art Director: Madeline DeWree
Copywriter: Tyler Booker
Senior Producer: Rob Lee
Production Company: MJZ/Soft Citizen
Director: The Pelorian Brothers
Producer: Merrie Wasson
Editorial: Cutters
Editor: Matt Walsh
VFX/Online: Flavor
Planning Director: Mark Rovai
Senior Strategist: Jaime Harrelson
SVP Group Account Director: Kristin Barbour
Account Director: Nancy Bernacchi
Account Supervisor: Jordan Wood
Account Coordinator: Rose Valderrama

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