"Now you can trap an enemy and send him back to fight for you" Ho-KAY, look this is what I gather from this ad. Skylander makes plastic widgets that somehow interact with my games console. The kids will be going full über-nag to collect plastic widgets that they will lay out in front of games console so that they can sit in the couch and play games. My den will always look like a toy-warzone if I get this. And for each sold plastic toy, *ka-ching* to Skylanders & Actvision. Smart. Very smart. I hope my kid never sees this ad.
"Inside the Trap" and "Trapping Kaos" have CG sequences helmed by Blur's Oscar-nominated director Jeff Fowler, who says “Working with a tough little veggie warrior and a powerful super-dwarf armed with TraptaniumTM-infused hammers spurred our creative energy to create something like none other. We had a blast bringing a little mayhem to the world of Skylanders where we built a village and staged a cinematic battle scene between Gulper and Food Fight.”
The CG does look excellent, this ad will make kids wide-eyed and turn on the nag (seriously, hide yo kids...) I'm sure.
“The level of visual detail and character development Blur brought to the project was incredible. They took an already rich and fun world of Skylanders and turned up the volume helping us make something truly unique and ground-breaking for the category,” said Tim Wolfe, 72andSunny Creative Director.
Blur
CG/Animation Director: Jeff Fowler
Creative Director: Tim Miller
CG Supervisor: Chris Bedrosian
Animation Supervisor: Hubert Daniel
FX Supervisor: Brandon Riza
Producer: Laura Pepper
Executive Producer: Al Shier
Layout Supervisor: Aristomenis Tsirbas
Layout: Hubert Daniel, Isaac Fernandez
Character Modeling Lead: Jesse Sandifer
Character Modeling: Hasan Bajramovic, Daniel Garcia, Victor Hugo, Daniel Kho, Clay Osmus, Gun Park, Juan Solis, Tom Tran, David Munoz Velazquez
Rigging Supervisor: Jeremie Passerin
Rigging Lead: Joshua Cogswell
Rigging TD: Tyler Fox
Rigging: Ben Durkin, Tyler Fox, Gerry Hsu, Daniel Kole, Travis Miller, Michael Swann
Animation: Ben Cinelli, Isaac Fernandez, Yvain Gnabro, Jason Hendrich, Oliver Parcasio
Hair and Cloth: Justin Callanan, Adam Dorner, Jon Jordan, Mark Lipsmeyer, Luis Lopez, James Marcus, Lennon Montejo, Yury Sakovich, Danny Young
Environment Modeling: Simon Blanc, Eric Durante, Jinho Jang, Ramon Lopez
Lighting and Compositing Lead: Simon Blanc
Lighting and Compositing: Eric Durante, Jason Madsen
FX: Joe Coleman, Sasmit Ranadive, John Schratz
Technical and QC: Joshua Cogswell, Tyler Fox, Jon Jordan, Luis Lopez, Jeremie Passerin, Danny Young
Concept Design: Sean McNally, Joshua Shaw, Kyle Shockley, Chuck Wojtkiewicz, Tom Zhao
Production Coordinator: Chris Youngless
Production Assistant: Amanda Powell
Pipeline Supervisor: Jeffrey Beeland
Pipeline: Brendan Abel, Mike Hendricks, Stephen Lu
Programming and Systems Administration: Duane Powell, Jeremy Donahue, Paul Huang, Matt Newell, Perry Randall
72andSunny
Partner, Chief Creative Officer: Glenn Cole
Executive Creative Director: Frank Hahn
Creative Director/Writer: Tim Wolfe
Creative Director/Designer: Peter Vattanatham
Creative Director: Michael Bryce
Senior Designer: Travis Swingler
Junior Writer: Taylor Black
Junior Designer: MyTran Dang
Director of Film Production: Sam Baerwald
Executive Producer: Dan Ruth
Film Producer: Kara Fromhart
Group Director Business Affairs: Amy Jacobsen
Business Affairs Manager: Kelly Ventrelli
Business Affairs Coordinator: Amy Shah
Group Brand Director: Mike Parseghian
Senior Brand Manager: Torie Gleicher
Brand Manager: Tashi Oszvald
Brand Coordinator: Erica Goitia
Group Strategy Director: Bryan Smith
Strategy Director: John Graham
Senior Strategist: Daniel Teng
72 Studio
Chief Production Officer: Tom Dunlap
Director: Benjamin Davis
Content Producer: Jonny Edwards
Line Producer: Dina Oberley
Editor: Jason Lewis
Editor: Billy Sacdalan
Post Producer: Benjamin Bragg