Skullcandy - Skullcandy Crusher - (2013) :30 (USA)

Creative studio Gentleman Scholar partnered with Skullcandy on a vicious spot featuring Derrick Rose of the Chicago Bulls.

Each moment delivers a visual feast, anchored by Rose as he rocks out to bass-booming hip-hop boasting the finest headphones from Skullcandy’s new Crusher line. As the music builds, Rose’s Crushers erupt with psychedelic 3D waves of color and light generated by Gentleman Scholar’s team of VFX artists, creating an intense aura and providing the perfect illustration of Skullcandy’s CRUSHER campaign.

Gentleman Scholar delivered a full suite of services, handling everything from initial concepting with the Skullcandy marketing team, to the live-action shoot with Rose himself, VFX, and every gorgeous detail of the crisply finished product. “We’ve been watching basketball since we were in diapers, so we were stoked to build a piece that centered around Derrick,” notes Gentleman Scholar Director and Creative Director Will Johnson. “We wanted to create a nice visual interpretation of the bass, giving it a tangibility that exploded off the screen.”

Credits:

Client: Skullcandy
Executive Vice President: Sam Paschel
Marketing Creative: McKenna Taylor
Creative Director: Nate Morley

Production Company: Gentleman Scholar
Director: Gentleman Scholar
Executive Producer: Lindsay Bodanza
Head of Production: Rachel Kaminek
Line Producer: Rich Kaylor
Director of Photography: Omer Ganai

Post Production Company: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Art Director: John Patrick Rooney
Producer: Tyler Locke
Designers: James Levy, Sang Shin, Jordan Lyle, Macauley Johnson,
VFX: Yates Holley, Henry Foster, Matt Johnson, Tim Hayward, Ben Yu
Lead Compositors: Scott Crawford, John Patrick Rooney

Editorial Company: Whitehouse Post
Editor: Brandon Porter

Music Title: Back to Ballin
Artist: Wale