Boldly going where hundreds, if not thousands, of anonymous souls have gone before, the Kansas City office of Sullivan Higdon & Sink (SHS) unveiled "American Copywriter," the ad agency's (and perhaps the ad world's) first attempt at podcasting, on Monday, February 7. The Series Premiere featured the show's hosts, SHS creatives John January and Tug McTighe, discussing this year’s less-than-exciting slate of Super Bowl commercials with Brazilian SHS art director Bruno Pieroni.
"American Copywriter" will be a weekly show devoted to the world of advertising, as seen through the eyes of John and Tug. That means they could really talk about anything. And they usually do for long periods of time. That's why we went with an audio blog versus a traditional blog.
Check out https://www.wehatesheep.com/americancopywriter to listen to this grand experiment and let us know what you think. Email us at americancopywriter@shscom.com.
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