#ShootTheCookies by McVitie's Bisquits

All cookies are bad and annoying, McVitie’s bisquits are far superior -- and that’s why McVitie’s created a clever tool - #ShootTheCookies which deletes cookies from your computer.

McVitie's invites internet users to fight against the cookies on a dedicated website. They just have to install the plug-in on their browser and choose which cookies from the list they would like to destroy. Ka-pow!

"All cookies are bad. Let us be clear about it : internet cookies are absolutely diabolical! Because they spy on your every move.

If you think nobody knows about that porn website you visited yesterday, well...you are wrong, because cookies know about it.
Did you notice that once you visit a shopping website, the product you were searching for appears all over the internet? Surprise! That’s also the dirty work of cookies. Have you ever given someone your credit card number, all your passwords, home address, and phone number all at once? What about free to your entire hard drive? And the history of your search?

Of course, you did!

You gave it all to cookies!

We are McVitie's, and we make delicious British biscuits...and as you might imagine, when you make biscuits and love them as much as we do, it's only natural to hate cookies in all their forms. We want to crush them everywhere, on the supermarket shelves, but also online. If we can help privacy by doing so, we are all the more delighted.

Thus why we created a new software : shoot the cookies by McVitie's. A clever browser extension that scans for all cookies on your computer, and deletes them mercilessly.

How does it work?

Go to www.ShootTheCookies.com

Install the plug in on your browser.

Choose which cookies from the list you would like to destroy.

Delete them with a simple mouse click.

And they're gone. Forever.

Join our cause and shoot them all.

Biscuits 1 / Cookies 0"

Brand : McVitie's
Agency: Hello Sunshine (Fred & Farid Group)
Chief Creative Officers: Fred & Farid 
Creative Directors: Marc Badinand, Laurent Toth
Digital Copywriter: Anna Gadecka
Digital Art Directors: Souleman Diallo, Raphael Almazan
Digital Production Company: Killdeath
Digital Producer: Yael Eligoulachvili (Killdeath)
Digital artist: William Mazaud (Killdeath)
Brand Supervisors: Anthony Francheterre, Marc Auclair, Elsa Touzet, Antoine Puechbroussou 
Account Supervisors : Isabelle Constant, Lennie Stern, Edith Chapin 
Digital Producers: Bao Tu Ngoc, Benjamin Bouzerau - Levy, Sacha Guyon
Media  Strategists : Pascal Crifo,  Julien Leveque