This ad and other edits of it was very shortlived on the air as Shea Moisture pulled it after receiving a massive backlash on social media and blogs from the core fans of the ad who felt pushed aside and ignored as the brand attempted to grow market share.
This ad has been pulled off the air due to backlash. See the article SheaMoisture's growing pains as they expand market - social media backlash for ads.
@D_HamptonInn Yup. #Sheamoisture made an ad w a red head basically complaining she wasn't white enough & always died her hair blonde. Oh how tragic..
— candace reynolds (@CandIIRey) April 25, 2017
See also the previous ad from Droga5 Shea Moisture - Hair Hate is real
Shea Moisture
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