Scion tC - Augmented Reality Game (2010) :60 (USA)

Together with Scion, global creative agency ATTIK recently launched the "Take On the Machine" Augmented Reality Game at http://www.TakeOntheMachine.com (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Here's the link to a marker you can print out to play along:

http://www.darnellworks.com/attik/images/marker-m.jpg

Players can use the marker or their keyboards and then enter their best scores into the global or Facebook Friends' leaderboards. Enjoy!

Project: Scion tC "Take On the Machine" Augmented Reality Game
Debut Date: Aug. 27, 2010
Campaign Website: http://www.TakeOntheMachine.com

Client: Scion

Creative Agency: ATTIK
City/State: San Francisco, CA
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Senior Writer: Mike Brenner
Senior Art Director: Greg Coffin
Interactive Creative Director: Jacob Ford
Interactive Art Director: Jeff Fang
Interactive Producer: Maribel Arellano

Game Design: North Kingdom

3D Graphics: Filterfilm

Sound Design: Audio Alliance

Campaign Music: Face the Music

Backend Programming: Dataduktus