Mexico ranked first in teenage pregnancy globally, with 1252 deliveries daily. For those teenage kids, their life is not only changed dramatically, but they are stigmatized. Disowned by their parents, unable to go to school, and discriminated against. It's a harsh reality. But you can help by donating to Save The Children.
Nice use of art direction here although not every teenager who gives birth has it done as a C-section.
Client: Save The Children
Agency: Sparkling México.
Chief Creative Officer: Rafa Barthaburu, Esteban Sacco.
Creative Director: Daniel de León
Art Director: Rafa Betancourt, Karina Espinoza, Holympia Villareal
Copywriter: Luis Campos, Miguel Pahua,
Account Director: Elsy Cornelio
Account Executive: María José Nuñez
Photographer: Ale Burset.
Digital Retouching: Diego Speroni, Mauricio Cifuentes.
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I think the C-section scar is dumb. If the teenager is pregnant, it's likely due to not being able to afford or have access to birth control. Yet they have access to a surgery team for baby delivery? See what I mean? It's illogical. Giving birth naturally is the "cheap" route in impoverished areas, and the route that brings high risk of complications for young mothers which can be far worse than simply shunned by family. Also, now that I already sound like an old fart, I would like to be able to read the body copy - what is it that I can do to help the 1200-odd girls becoming moms daily, here?
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