Savage adds Mike G to its roster

Bicoastal / International production company Savage welcomes Mike G to its roster. Mike brings experience working with a client list including Braun, Burger King, Dannon, Doritos, Ebay, Hyundai, Kool-Aid, MTV, Nickelodeon, PepsiCo and SunnyD.

Mike has a black belt in quirky comedy with years of experience in the VFX domain. His commercials are often broad, silly and bold with high-impact humor and razor sharp visuals. “I love to imagine things that are one or two steps removed from reality,” says Mike on his signature style. “Just far enough to put a smile on the viewer's face.”

Mike’s unique take on funny was first seen in “Too Delicious” for Doritos, a Top Five winner at the "Crash the Super Bowl" contest – deliciously zany fun featuring an unsuspecting worker “imploding” after eating a chip plucked from bonsai-sized shrubbery.

Madcap comedy is afoot in a campaign for SunnyD through GS&P. “Rap Video” tops the list, quickly getting wiggy as scientists expose SunnyD to a raucous rap video to make the drink refreshingly intense.

Mike is also gifted at directing physical comedy. “Launch Pad” for Pepsi Max springs to mind, featuring people flying through the air like rockets after chugging down on the calorie free pop. “I am passionate about physical VFX comedy, choreographed movement and whimsical, visual storytelling,” says Mike on the work. “I am also passionate about design and a highly polished aesthetic.”

“Well, once again we’ve found a director who is very similar to his work – hilarious, smart, quirky and with a detailed and nuanced eye for great art direction,” overviews Savage EP Jay Shapiro. “When we saw Mike’s Doritos spot, it has pretty much all of those things wrapped into one, so you can immediately tell it’s a Mike G commercial. That is what makes him a great Savage addition. You know that every time out he’s going to deliver a little piece of charming gold with a great voice.”

“All the beats need to fall into place at the right time,” adds Mike on finding the comedic beat. ”It’s the same with percussion and music, everything has to come together and happen at once for it to work.”

Mike has just wrapped a campaign for Hyundai through Innocean USA. Looking ahead he recognizes the importance of nurturing his career at Savage:

“Why consider a larger company where you get lost in the shuffle?” he says. “I need a place that keeps developing, teaching and helping me make the right choices. Building careers is what Savage excels at, and Pavla (Burgetova, SAVAGE founder) and Jay have so much experience, knowledge and contacts in the advertising world. It just feels like family and that’s why I’m here.”