Spotted in the wild, by yours truly, a very simple idea for the Santa Monica police urging Angelenos not to drink and drive. They placed this half-Taxi, half-police car in front of Third Street, a pedestrian friendly shopping area. The number of people stopping to photograph this was a testament to the power of an ad that actually creates awareness. No idea if it was done in-house or by an agency but kudos to whoever created it. "Choose your ride" indeed.
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