Blonde + Co Named Agency-Of-Record for Dazzle Dry®

Blonde+Co, the leading creative agency led by company Founder and Creative Director Julie Stahl, known for its expertise with beauty, cosmetics, and lifestyle brands, has been named the agency-of-record for Dazzle Dry, the Phoenix-based revolutionary, quick-drying natural nail care system that is better for your nails and helps save the environment. The new ad campaign will begin rolling out in late August 2024.

Stahl, who began her career at Schwarzkopf and L'Oréal, has built her reputation as a Director, Photographer, and Creative Director known for bringing both strategy, style, and humanity to beauty and cosmetic brands, including L'Oréal Paris, Kerastase, YSL, and Kiehl’s, to name a few. Stahl says Blonde's main marketing challenge for Dazzle Dry® is that although they’re well-known inside the world’s best spas, it has low brand awareness among general consumers.

“Dazzle Dry deserves to be a household name because the product and the brand are doing some revolutionary things in the world of nail care,” Stahl says. “So much of the traditional mani/pedi experience is done with products that are not necessarily safe for people or the environment. Dazzle Dry is a game-changing, high-performing product that was vegan, non-toxic, and cruelty-free long before it was fashionable. Our goal is to elevate the brand’s visibility to match their quality and performance.”

Hollywood-Esque Brand Origin Story:

A real-life “Lessons In Chemistry,” Dazzle Dry® was created in 2007 by Dr. Vivian Valenty, an award-winning bio-organic chemist known for developing products that solve problems. She recognized the performance deficiencies and the dangers lurking in everyday nail care products and created a solution that looks great while promoting wellness.

"We are thrilled to partner with Blonde+Co as our creative agency-of-record," Robert Acheson, Dazzle Dry®’s CEO, says. "Their understanding of the beauty and cosmetic world, coupled with their passion for creativity, strategic vision, and commitment to excellence align perfectly with our brand. We believe this partnership will propel our goals to raise brand awareness among general consumers.

In addition to naming Blonde+Co their creative agency-of-record, Dazzle Dry® has announced Power Digital Marketing as their growth marketing agency-of-record, managing the brand's full-funnel digital media strategy from A to Z. 

Also, Dazzle Dry® will continue its long-standing PR agency partnership with intersection (formerly known as JJBPR), a “never-say-never” public relations and marketing agency that specializes in creating compelling content and implementing strategic brand initiatives in the lifestyle and beauty spaces.
 

About Dazzle Dry®:

Dazzle Dry® was created to give YOU beautiful nails in an amazing new way using an unrivaled performance-based polish system specifically designed for natural nails. Award-winning Dazzle Dry® is renowned as the best in class. Fast Drying- fastest air drying polish on the market; air dries in 5 minutes without the need for skin-damaging UV dryers. Long Lasting- longest-wearing, non-gel polish on the market. Lasts up to 14 days on your fingernails and up to 30 days on your toes. Healthiest Choice - better for you, better for your nails. Dazzle Dry® contains nutrients that can improve the strength of your nails over time. Our non-toxic and vegan formulas can be trusted as the healthiest choice for your nails. We are proudly formulated and made in the US in Arizona.
 

About Blonde+Co:

Blonde+Co is an award-winning, full-service content creation house located in Manhattan. We are a community of creative thinkers, dreamers, and doers, dedicated to making visually compelling, authentic, and relevant content that inspires audiences to take action. Originally founded by beauty experts Blonde provides content Strategy + Creative Services to Beauty, Fashion, and Lifestyle Brands. Our in-house sound and daylight studio spaces enable us to collaborate with brands to produce high-quality, shareable (and shoppable) content, with quick turnaround. Our strong background in beauty is why Blonde+Co. believes in bringing out the best version of people. This belief is applied to everything that we do, and in this work, we educate, inspire, and connect people. Our creations are all initiated with purpose, built on empathy and strong messaging. The + Co stands for the collective, the collaborators, the creative community, and the coalition. It is a team of diverse individuals, all with various industry backgrounds, holistically unified. We seek to make our world more beautiful, bringing out the beauty in brands through content and storytelling.