Sanforized Plus - Is there a skeleton in your closet? (1963) printad (USA)

Is there a skeleton in your closet?

Not a bony one. A phony one.
One that said it was wash-and-wear. That looked great the first time around. But went once through the washer and came out a mere ghost of its former self. Came out wrinkled. Came out shrunk. Came out looking like anything but "Sanforized-Plus".
For clothes marked "Sanforized-Plus" won't wrinkle from washing. They'll stay smooth while worn.
They'll survive wash after wash. And, just like cottons with our other famous label "Sanforized", they won't shrink out of fit.
You see, "Sanforized-Plus" means wash-and-wear that really works. So look for our trademark when- ever you shop. It's the label that has just one word for skeletons in closets.
Boo000000000.

•SANFORIZED•
says it won't shrink out of fit
says it's tested wash-and-wear

CLUETT, PEABODY & CO., INC., PERMITS USE OF ITS TRADEMARK "SANFORIZED-PLUS ONLY ON FABRICS WHICH MEET ITS ESTABLISHED TEST REQUIREMENTS FOR SHRINKAGE, SMOOTHNESS AFTER WASHING, CREASE RECOVERY, TENSILE STRENGTH AND TEAR STRENGTH. FABRICS BEARING THE TRADEMARKS "SANFORIZED" OR "SAN FORIZED-PLUS' WILL NOT SHRINK MORE THAN 1% BY THE GOVERNMENT'S STANDARD TEST.