Samsung - Wait 'Til You See My Smile

Cutters Editor Eric Houtz collaborates with Smuggler's The Guard Brothers on the latest spot for Samsung, featuring Alicia Keys and her new song "Wait Til You See My Smile". The spot emphasizes the Samsung Dual View where a fan dreams of taking the stage with Alicia Keys and shares digital camera space with the pop singer by utilizing the front and back view camera feature. Audio was provided by Cutters’ sister company Another Country.

Cutters is an editorial boutique that thrives on its synergetic and creative group of editors who share a passion for editorial, filmmaking, and the arts. With studios located in Santa Monica and Chicago, and the capability to work anywhere in the world, Cutters continues to hold its place as an elite post house. Cutters’ affiliates include Another Country with its state-of-the-art sound studios, as well as award winning Sol Design.

Agency: Leo Burnett
Creative Director: Bob Price (ECD)
Art Director: Mark Gettner (also CD)
Copywriter: Mike Doyle (also CD)
Producer: Bonnie Van Steen
Production Co: Smuggler
Director: The Guard Brothers
Executive Producer: Lisa Rick
Head of Production: Laura Thoel
Producer: Kati Haberstock
Designer/Animator: Framestore in NYC/Theo Jones (VFX Supervisor) and EP is James Razall (they did fx and finished spot)
Editorial: Cutters
Editor: Eric Houtz
Audio: Another Country
Sound Design/Mix: Robert Marshall