It's difficult for children who have to spend a long time in hospitals, trapped inside four walls and receiving medication without any sort of respite or diversion. Thanks to Samsung, that has the potential to change. This film highlights the way in which we can use Virtual Reality for good, as opposed to just some wank at a tech conference. Now if only they can make it cost effective to put the technology in all children's hospitals....
Client: Samsung Italia
Advertising Agency: Leo Burnett, Milan, Italy
Executive Creative Director: Francesco Bozza, Alessandro Antonini
Creative Director: Christopher Jones
Copywriter: Nicoletta Zanterino
Art Director: Alessandro Polia
Creative Team: Alice Jasmine Crippa, Federica Rebuzzini
Social Media Manager: Raffaella Ramondetti
Project Manager: Andrea Castiglioni
Managing Director: Niccolo Arletti
Account Director: Viktoria Ovtcharenko
Account Manager: Federica Giacomotti
Producer: Isabella Guazzone
Production Company: Bedeschi Film
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Kleenex warning. Damn. That's smart and I wish they could do that in every children's long-term care hospital.
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