In Istanbul, Turkey there is a Samsung Academy, a vocational training program giving opportunities to young men and women from low-income families.
In the spot we follow Elif, a young women who struggles to escape the intergenerational poverty that affects so many in the region. Her mother never finished grade school, meanwhile Elif is learning how to build the future.
Ad Agency: agenda, New York
Production Company: Hostage Films
Executive Producer: Melissa Beth
Voice Over Talent: Christopher Swindle
Creative Director: Dan Koh
Client Supervisor: Jeong Won Lee
Photographer / Director: Ruben Latre
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
