Salvation Army - This Campaign Cost Nothing - (2009) :30 (USA)

This ad ran as a part of a greater Guerilla-style marketing campaign to raise awareness in Portland, ME.

CLIENT: Salvation Army of Northern New England

Campaign: This Ad Cost Nothing

Service: Guerrilla, TV, print, online

AGENCY: The VIA Group, Portland, Maine

Chief Creative Officer: Greg Smith

Senior Art Director/Multimedia: Patrick Sperry (TV)

Art Director: Chris Avantaggio (Guerrilla, TV, print, online)

Copywriter: Mike Irvine (Guerrilla, TV, print, online)

Associate Producer: Meghan Gildart (TV)

Director: Tim Johnston (TV)

Editor: Patrick Sperry (TV)

Music: Andrew Frederick, Cerf-Volantes (TV)

Media Schedule:

TV
WCSH 6 NBC
WLBZ 2 NBC
WMTW ABC
Time Warner Cable

Print
The Portland Phoenix
The Portland Forecaster

Internet
Blissfulrevolution.com
MyFoxMaine.com
YourTownsCable.com
Topix.com

Air Dates: May 11 - 29