RPA Appoints First Brand Experience Director

Santa Monica, Calif., November 7, 2012 – RPA, the largest advertising agency headquartered in Los Angeles, and the third-largest independent agency in the country, welcomes Albert Ocampo as RPA’s first-ever Brand Experience Director, reporting to Joe Baratelli, EVP, Chief Creative Officer.

Most recently, Ocampo directed the multi-platform design for the Cannes Lion, One Show, Clio and MIXX award-winning “Small Business Saturday” campaign by American Express. In addition to American Express, Ocampo has guided integrated brand experiences for Royal Caribbean, Microsoft, Trident, Mitsubishi and Toyota.

“Albert’s fine-tuned ability to create engaging and effective experiences across a wide spectrum of platforms will allow us to further broaden our ability to offer a 360-degree, fully integrated approach that creates interest, participation and conversation,” said Baratelli.

Ocampo’s role and ongoing assignment will be to guide and shape a more cohesive brand presence for the Honda automotive brand across all consumer touch points.

“RPA’s rich body of work speaks for itself, and I am excited about this opportunity to work with them on one of the most loved brands in the world, helping to grow that love between Honda and consumers,” said Ocampo.