Charlize Theron plays the blond babe bimbo who frolics with a man thrice her age at an outdoor beach restaurant, possibly in Southern France or some fancy place in Italy. It's impossible to not look good with the bottle-blond bouffant and thick eyeliner in black and white photography at this point in the nineties, and Charleze does well as a modern Marilyn. But in steps a mystery man, the man who is out to steal your girl. With the suave of a thousand Casanovas, he steals a martini bottle, two glasses and offers Charlene a drink, making sure her old companion has none. After this he can pied piper style (as in vogue now see this Axe / Lynx ad for another version), steal her away from her - literal - old man. All he has to do is rub his lips, and she'll follow, even if it means she'll walk naked to him as her dress unravels along the way. In other words, get the gal drunk and she'll get naked. *yawn* Could you be more obvious?
Winner Cannes Lions Gold, alcoholic drinks, 1996.
Ad Agency: McCann-Erickson
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