Don't wave goodbye to the barely-clad babes just yet, but Go Daddy has introduced a whole new cast of characters short on looks and big on brains. Rock Paper Scissors editor Carlos Arias recently teamed up with Traktor via Deutsch New York for the advertising giant's debut effort for the digital brand. Premiering during the Olympics, the resulting trio of spots reorient Go Daddy's brand image from sexy and sultry to sexy and smart.
Using Marlena, who is banned from practicing yoga in five states, and Wallace who is... a dork that knows computers.
Credits
Client: Go Daddy
Spot Title: “Berries” (featured), “Bubble Bath”
Air Date: July 2012
Agency: Deutsch
Partner/ Chief Creative Officer: Greg DiNoto
Group Creative Director: Joanne Scannello
EVP/Director of Broadcast Production: Joe Calabrese
VP/Executive Producer: Greg Tharp
Production Company: Traktor
Director: Traktor
Executive Producer: Richard Ulfvengren
Head of Production: Rani Melendez
Editorial: Rock Paper Scissors
Editor: Carlos Arias
VFX: MPC NY
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An ad agency finally gets to do the work and WOOOHOO no more log on to GoDaddy to be treated to a sex-pun of some sort, like a stuffed beaver. Maybe in a million years we'll get rid of the sexy lady VS geek behind computer stereotype too. No? Naah. You're right. Not gonna happen.
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