In Brazil people pay a lot of money for purebred pets, while shelter pets die of depression. Created by NBS ( a part of Dentsu Aegis Network ), this stunt replaced all the pets for sale in a pet shop with shelter puppies & kittens that were handed away for free. They made no announcement, and the people who were interested in pets were all taken by surprise that the pets were free and non purebreds are as adorable as pets as any other animal. The best part of all this, IMHO, is the line: better than buying a life is saving one.
Project Name: Priceless Pets
Client: Quatro Patinhas NGO
Ad Agency: NBS / Dentsu Aegis Network
Executive Creative Director: Carlos André Eyer
Creative/Planning VP: André Lima
Creative Team: Augusto “Jesus” Correia, Bob Ferraz
Designer: Karina Abicalil, Claudio Portugal
Account Managers: Antonino Brandão, Tatiana Soter e Marry Zerkowski
Agency Producer: Luiza Maggessi, Andreia Metzker
Agency Producer Assistant: Alejandra Ebner
Project Manager: Rodrigo Castro, Teca Vilaça
Media: Fátima Rendeiro, Leonardo Carrilho
Film Production Company: Visorama Diversões Eletrônicas
Director: Cláudio Reston
Executive Producer: Samantha Martins
Visorama's Account Manager: Ligia Susini
Producer: Rogério Máximo
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