Gentle Fawn is a Vancouver-based women's clothing company that has been around for ten years. They used to sell exclusively to distributors. Now they're selling direct-to-consumer. To mark this change, Vancouver-based digital shop Pound And Grain gave Gentle Fawn a revamp, with an improved website and e-commerce experience, not to mention a social media and content marketing plans.
They started with the website first. Makes sense. It'll be much easier to gauge the relevant market once they know who is buying. Then they can respond accordingly with social media and content.
Client: Gentle Fawn
Agency: Pound and Grain
Creative Directors: Graham MacInnes, Jackson Murphy
Designers: Kristina Shu
Technical development: Mike Zanni
Producer: Andrea Tam
Technical Lead: Chris Ng
Copywriter: Michelle Knight
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