Celebrity animation characters Road Runner and Wiley Coyote check out some cars together. I have no idea why this should influence anyone's car purchasing decisions, but there ya go.
Chrysler's Plymouth brand named the car Road Runner under license from Warner Bros - hence the marriage and reaching out to a younger audience with this ad.
Client: Plymouth
Ad agency: Young & Rubicam
Go Wiley Coyote!
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Permalinkwhy am I wasting my night talking to myself?
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PermalinkI was beginning to wonder that too.
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