This new PS ad "Greatness Awaits" which debuted during Sunday Night Football’s San Francisco 49ers vs. Denver Broncos’ game. “Friendly Competition” depicts two gamers who lure each other into gaming titles like NBA 2K15, Far Cry 4 and Destiny. They're skydiving, mountain climbing, racing across the beach and then across another planet. It's no "double life", but the point here was to depict the friendly rivalry available in multi-player games.
Created in partnership with MOFILM and executive produced by Jon Landau, “Friendly Competition” is scored to Daft Punk’s “Contact” and features blockbuster-style VFX from Zoic Studios.
Credits: PlayStation “Friendly Competition”
Agency: MOFILM
Client: PlayStation
Executive Producer: Jon Landau
Executive Agency Producer: Kristen Roland
Executive Creative Director: Tim Roper
CEO: Jeffrey Merrihue
Senior Account Director: Gabriela Merrihue
Account Director: Carter Hahn
VFX Company: Zoic Studios
VFX CCO: Chris Jones
Head of Broadcast Production: Ian Unterreiner
Executive Producer: Matt Thunell
VFX Producer: Nate Occhipinti
Editor: Dmitri Gueer
Production Company: Don’t Panic Productions
Producer: Melissa Panzer
Director: Jonathan Barenboim
Writer: Michael Zunic
Audio House: Eleven Studios
Sound Design: Henry Boy
Color: Dave Hussey @ CO3
Media Buying Agency: Carat
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