Sex sells - sex Varga's style sells even better. End of class.
Pin-up Girls!
Agency: Benenson Janson Los Angeles, C.A.
AD: Howard Benenson
CW: Barbi Needle
Found in Archive 1 1996
First Headline reads: Obviously, she aroused more than his curiosity.
Client: LEE
Agency: Fallon McElligott Minneapolis
AD: Don't Know CW: dunno either
First Headline Reads: He said the first thing he noticed was your great personality, he lied.
2nd headline: From across the room he won't be able to tell you have a great sense of humor.
Payoff: Lee The brand that fits.
The Art Direction with the fuzzy white around the girls is getting spookily similar...What do You Think? (I keep asking this hoping someone might push that comment button)
Update July 6 2022 (!!!): The ad agency andrewjansonpartners who were behind the Trixie campaign updated the layout and added a signature from the model, who is none other than Charlize Theron!
I personally like the original grunge font look with the stark contrasts in color, which was very "in" at the time. But it's nice to have variants!
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