PIMA Air and Space museum - Paper Airplane Project - (2012)

The Pima Air & Space Museum wanted to inspire kids about the science of flight and attract more visitors to the museum. So we built a 45' giant paper airplane, lifted it high into the sky and let it fly. As part of the program, we held a paper airplane contest for kids. The winner of the contest got to help design, name the plane, and attend the private launch. The massive paper plane flew for nearly a mile from an altitude of 2703 feet and reached a speeds of up to 98mph. Afterwards, the museum displayed the plane as a permanent exhibit in the museum. Now, the people at PASM can say they're doing more than just collecting history. They're making it.
Within 3 weeks of launching our historic 45' plane, we achieved over 123m media impressions, including 225 unique news outlets and our story was picked up in 9 different countries. In one month we garnered 53,310 unique website visitors. The site has consistently averaged at 1,500 uniques and the teaser video got over 861,000 views. Our real success, however, was felt when we were picked up by a children's blog called DOGO news. Kids continue to read and make comments such as, "i wish i could make one. i mean that is just so super cool!" – rnstata.

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