BETC has created an interactive choose-your-own-adventure style video titled "Let Your Body Drive". Follow a cheating guy trying to escape and "let his body drive" in true French fashion. See it at www.letyourbodydrive.com.
The folks at BETC tell us: "The Peugeot 208 was designed to be an extension of the driver’s body, with more intuition, more sensations and more stimulation. It lets your body express itself, and the game is a perfect illustration of that. It was developed in close cooperation between the teams at BETC Euro RSCG Worldwide and Euro RSCG South Africa, providing the Peugeot brand with exclusive material and even more humour and creativity for the product’s signature – LET YOUR BODY DRIVE."
CLIENT: Automobiles Peugeot
CLIENT MANAGEMENT: Olivier Gandolfo/ Nathalie Le Maître/ Aude Collerie
AGENCY: BETC EURO RSCG
AGENCY MANAGEMENT: BETC Euro RSCG : Henri Tripard/ Julien Grimaldi/ Thomas Boutte/ Xavier Blairon/ Olivier Sentucq/ Maxime Huyghe / Euro RSCG South Africa : Kate Lambon/ Kate Pearce
GLOBAL CREATIVE DIRECTOR: Rémi Babinet
CREATIVE DIRECTOR: Anne-Cécile Tauleigne (BETC Euro RSCG) / Jonathan Deeb (Euro RSCG South Africa)
ARTISTIC DIRECTOR: Romy Lunz (Euro RSCG South Africa)
COPYWRITER: Balekane Mokaditoa, Jeff Harvey (Euro RSCG South Africa)
MUSIC ADVISOR: Christophe Caurret
MUSIC SUPERVISION: Rob Schroeder
PRODUCTION COMPANY: JUMP DIRECTOR: Mike Middleton PRODUCERS: Leann Carr
MUSIC: 1) JAMAICA : I Think I Like U2 »
Editeur : Warner Chappell 2) Rob Schroeder
Editeur : Robroymusic FORMATS: Interactive movie : 7 minutes
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