These ads only ran during MLB games, so it is full of baseball fans' in-jokes and knowledge about each player and targeted at them. Since I don't know a lick about baseball, I don't really know who each person is, but I appreciate the many layers of subtle nods about players from both past and present.
Though, it's not the first time that Pepsi retooled the "field of dreams" idea, as that happened in the darkly humorous ad of Superbowl in 1995, also shot by Joe Pytka. I mean, I guess if it ain't broke, don't fix it, aye?
Client: PepsiCo
Brand: Pepsi Max
Spot Title: Clubhouse In The Corn
Agency: TBWA/Chiat/Day
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Marlon Hernandez
Associate Creative Director / Copywriter: Gregg Clampffer
Art Director: John Baker
Copywriter: Chris Jones
Executive Producer: Anh-Thu Le
Senior Producer: Mila Davis
Assistant Producer: Stephanie Dziczek
Production Company: Pytka
Director: Joe Pytka
Executive Producer: Tara Fitzpatrick
Producer: Vincent Joliet
DP: Joe Pytka
Editorial Company: Nomad Editorial
Executive Producer: Susye Melega
Producers: Nicole Steele
Editors: Tom Muldoon, John Murray
Sound Designer: Tom Stamatio
Post/Effects Co: QuietMan
CD/Lead Flame Artist: Johnnie Johnnie
Executive Producers: Carey Gattyan, Bob Nelson
Flame Artist(s): Ricky Weissman, Matt Stroub
Post Producer: Jessica Pierik
Designer: Marsha Movshovich
Sound Design Co: Play
Mixer: John Bolen
EP: Sara Hartman
Music Company: Elias Arts
Creative Director: David Gold
Composer: Christopher Kemp
Exec Producer: Ann Haugen
Production Coordinator: Valeria Scinto
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