Director Joe Pytka puts a new twist the aging tagline "the choice of a new generation" in this advert. It's a lovely portrait of the matriarch of an Italian family, a very old matriarch, and her preference for coke, which is classic as she explains it.
Meanwhile, outside, the next generation are all drinking Pepsi in the garden and blasting music, and having a grand old time. But they not that much younger than her.
Client: Pepsi
Ad agency: BBDO
Director. Joe pytka
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