Penn Station 3D billboard for "Visit Orlando"

Recently, in an effort to take their branding to the next level, Razorfish and Visit Orlando collaborated on a new campaign called Unbelievably Real. As part of this campaign, they wanted to create 3D anamorphic billboards that would bring the magic of Orlando to life on the streets of New York City. To achieve this, they enlisted the help of the Adolescent team.

The resulting billboards feature a magical portal that showcases footage of different attractions in Orlando. By using larger-than-life spatial footage of iconic characters and attractions from the parks, the billboards create an immersive experience that engages both commuters and tourists. The campaign was a huge success, and helped to cement Orlando's reputation as a premier vacation destination.

Ad agency: Razorfish