In its recent television spot “Cheese Monster”, Parmalat Canada is helping kids to unlock and nourish their creativity with Black Diamond Cheestrings. Since they are so stringable, kids can form the Cheestrings into anything their imagination desires. In this spot, imagination takes the audience from boxes in a backyard, to buildings in a large city where the kids are the heroes. To save their city from the Cheese Monster, the kids string away the Cheese Monster’s layers to reveal their beloved Cheesy.
Agency, City: BBDO, TORONTO
Client: BLACK DIAMOND CHEESTRINGS
Spot Title: CHEESE MONSTER
Creative director: IAN MACKELLAR, JOHN TERRY
Copywriter: M. FREDERICK NDUNA
Art director: KEVIN FILLITER
VP, Head of Broadcast Production BEATRICE BODOGH
Agency Producer: ANN CAVERLY
Production House: City: 1st Ave Machine, New York
Executive Producer: Sam Penfield
Post Producer: Crystal Campbell
Live Action Producer: Keeley Gould
Coordinator: Natalie Rose
Director: ASIF MIAN
DP: FRANCISCO OBRADORS
Editorial: City: NEW YORK
Planner: ED CAFFYN
Account Management: LORI DAVISON, AIMEE DePAROLIS
Published/Released (Month, Year): April, 2010
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